Z-Pilot
Z·Pilot is an exciting new Shenzhen-based brand and retailer that seeks to create a digital and physical space for a community of Gen-Z / Millennial customers to connect, learn, and be inspired, with a focus on supporting young entrepreneurs.
The effort is anchored by a physical store and exhibition space in the heart of the Nantou Ancient City in Shenzhen, a vibrant revitalized area filled with cafes and shops. The Z·Pilot store showcases the latest technology lifestyle products, with adjacent programming that includes educational exhibits, events, incubator programs and more. I developed the brand visual identity which has touched their physical store, staff uniforms, exhibition space, branded products and more!
Branding, creative direction, signage
Example collateral suite
brand guidelines
brand guidelines - color
brand guidelines - font
brand guidelines - icons
Client-generated rendering of Shenzhen flagship store
From my visit to the flagship Z·Pilot store in Shenzhen
Spotted a great brand activation at the flagship Z·Pilot store
A quick spin through the Z·Pilot flagship store in Shenzhen, featuring tech-focused lifestyle products. The store will be expanding to a larger, more central location in the coming year.