Qipaoya

Based in Seattle, WA, Qipaoya (chee-pow-ya) celebrates the artistry of the qipao, a traditional chinese dress, through its bespoke qipao design program. Qipaoya guides clients through fabric selection, style, fit, custom accessory design and more. The founder came to us with some ideas and inspirational imagery, and I worked with her to develop the brand identity for Qipaoya’s launch in 2020.

www.qipaoya.com

Branding, Printed Collateral, Packaging Design, Web UX/UI guidelines, Illustration, Brand Copy, Product Photography.

Link to design process book.